Rogator at Research & Results 2018
Date: 24.10. – 25.10.2018
Venue: MOC Event Centre, Lilienthalallee 40, Munich
Stand: 173, Hall 1
At Research & Results 2018, a two-day international trade fair, everything revolved around the topic of market research. Numerous exhibitors, innovative workshops, exciting lectures and a unique industry exchange rounded off the extensive array of products and services.
You will find Rogator every year at Stand 173 or at one of our exciting workshops. For more than 10 years Rogator has been an exhibitor at the Research & Results trade fair.
Our workshop topics for 2018
Mobile first - Quality second? - A panel discussion
Workshop 1 | 24.10.2018 | 12:30 - 13:15 | Room 3
In the age of "homo digitalis" and the advancing mediatisation of society, communication activities are continuously shifting toward mobile devices. The resulting increase in mobile participation in surveys not only offers opportunities for market research, but also poses special challenges. With top-class market research experts, we investigate the questions surrounding which methodological effects and quality losses threaten mobile participation and which requirements and opportunities there are in relation to quality assurance.
Modern questionnaire design in times of scarce participant resources
Workshop 2 | 24.10.2018 | 16:45 - 17:30 | Room 6
The most important asset in market research is the study participants. However, due to the market dynamics and technological developments of recent years, they are exposed to increasing "survey pressure". As a result, participation motivation and response rates for surveys are decreasing considerably. This makes a modern and motivating questionnaire design all the more important, one in which the respondents feel that completing the questionnaire is less of an effort or a burden. Against this background, the workshop systematically deals with the Do's & Don'ts on the basis of practical examples.
Customer panels - The solution in times of hard-to-reach target groups and declining response?
Workshop 3 | 25.10.2018 | 12:30 - 13:15 | Room 8
An individual customer panel offers a multitude of opportunities. At the same time, the panel administrators face a number of challenges. We show you which challenges and Do's & Don'ts you have to consider when setting up your own customer panel, what added value you can experience with it and how you can win hard-to-reach target groups for your panel.
Are you interested in the latest research results and current trend topics from market research? In the Innovation Area we present relevant content every year. Our lecture took place on 25.10.2018 at 14:40. In an open forum we presented an innovative concept – as an early adopter, you must not miss this next year!
If you would like to get to know the latest tools, innovations and practical tips from the fields of software and market research and would also like to receive solutions-orientated advice with regard to your questions in market research, then we look forward to a one-to-one conversation with you. You can either pop in and see us at Research & Results 2019 or alternatively make an appointment with us.
Research & Results 2018 is over!
Many thanks to everyone who visited us at our stand or took part in one of our workshops. We were delighted the personal contacts and exciting conversations. If you did not have the opportunity to visit Research & Results or have any unanswered questions, please contact us now! We are happy to respond to your requests.
Zukunft Personal Europe
Zukunft Personal Europe in Cologne is the leading event when it comes to the world of work. As a source of inspiration, the event links people and markets in the areas of HR management, leadership and digitisation. Numerous lectures, innovative product solutions, current trends and networking await you there every year.
Rogator was also at #ZPEurope18 in 2018. We held an exciting lecture on the topic of “Digitisation in personnel development using the example of Alfred Kärcher GmbH und Co.KG”.
Did you not have the opportunity to speak to us at ZPEurope or have any questions? Please feel free to send us an enquiry.