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B2C customer surveys

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Collect B2C customer feedback

A company in the B2C sector often has hundreds or even thousands of customers, be it in services or consumer goods. So it should supposedly be very easy to get professional feedback from these customers. But here, too, it is important to know the right approach and to avoid pitfalls.

 

Rogator is a full-service provider with many years of experience in surveys in a wide range of industries and can offer you competent and individual advice for your project. A key factor here is the efficient and high-quality recruitment of participants. After all, meaningful results and thus valid optimization potential can only be derived from data representative of the target group.

 

Rogator helps you make efficient use of the available resources to attract respondents. This may be through the use of a free access panel, through direct recruitment from the company’s own clientele or even in the form of setting up an own customer panel for research purposes. Rogator will work with you to find the best and most cost-effective way.

 

Our experts create the ideal questionnaire for your research purpose, which also stimulates your customers’ motivation to participate. The contemporary implementation of the survey as a responsive smartphone version is taken for granted by Rogator.

 

Three advantages of the service at a glance

  • Various survey models

    We have a variety of survey models and options available to meet your research needs regardless of whether it is a physical product or service. In addition to very customer-specific questions, we also build on standardized models and key figures such as NPS® (enthusiasm), CRI (customer loyalty) and CES (simplicity) and adapt them flexibly to your research questions and objectives.

  • Professional project management

    In a B2C customer survey, it is often crucial to keep an eye on the survey even during the field time and to react immediately to unexpected developments. You can count on our experienced project managers for this. We react flexibly and target-oriented and, if necessary, immediately adjust the implementation strategy to collect the most meaningful data for you.

  • Accurate evaluation

    We use the data from your individual survey for the targeted and hypothesis-oriented analysis. Our evaluation takes into account all information available, such as the diverse product groups, customer clusters or various market situations.
    We use descriptive methods to describe the results as vividly as possible and will be pleased to supplement these with multivariate procedures to uncover deeper structures if necessary.

Your B2C customer survey with Rogator

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The procedure of a B2C customer survey with Rogator

  • 1. Define goals

    Every survey project should start by defining the respective survey objectives as precisely as possible. Because almost all subsequent steps are derived from this. A B2C customer survey is determined by a wide variety of aspects. We help you arrange and prioritize them and derive suitable research approaches already at this point.

  • 2. Define the target group

    The next step is to define the target group. Which customer groups do you want to make a statement about with your market research? The sample of your survey should always be an exact representation of the population and thus of your customer structure.

  • 3. Develop questionnaire

    The questionnaire, along with the sample, is the essential factor for successful research. We will of course use your already established and proven questionnaires at this point - if available -, revise them methodically or enhance them with our proven index questions. We would also be pleased to create a completely new questionnaire for you, individually tailored to your needs.

  • 4. Recruiting for a sample

    We also support you to the best of our ability in obtaining the necessary sample. We use all available recruitment channels for this purpose. If necessary, this also includes the use of access panels established on the market. We select suitable partners for you, solicit various offers and recommend the service provider with the best cost-benefit ratio.

  • 5. Field phase

    We would also be pleased to take over the management of the field phase, depending on the recruitment of the participants. We always keep a watchful eye on the latest developments and intervene as soon as it seems necessary. If the response rate is too low, we use reminders to take targeted action. All steps will be discussed with you at any time or approved by you.

  • 6. Analysis phase

    We design the analysis phase according to your needs. We advise you on suitable analysis groups and forms and create individual evaluations or dashboards for each of our clients, depending on the research content and target groups. All aspects will be coordinated with you to ensure that you can make optimum use of the documents we create in your company.

Rogator advises you individually on all questions regarding the B2C customer survey

Services at a glance

  • 1. Kick-off workshop and consulting

  • 2. Support with sample generation

  • 3. Development and translation of questionnaires

  • 4. Questionnaire programming

  • 5. Participant invitation and multiple reminders

  • 6. Panel management

  • 7. Evaluation and reporting

  • 8. Presentation of results

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Innovative software for your surveys

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A strong team will take care of your concerns

Customer focus

Our solutions are flexible and customer-orientated

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Just leave us a message with your request and we will get in touch with you as soon as possible.

Software

Innovative software for your surveys

Consultation

A strong team will take care of your concerns

Customer focus

Our solutions are flexible and customer-orientated

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Software

Innovative software for your surveys

Consultation

A strong team will take care of your concerns

Customer focus

Our solutions are flexible and customer-orientated

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Do you have any questions about our products and/or services? Just leave us a message with your request and we will get in touch with you as soon as possible.

Software

Innovative software for your surveys

Consultation

A strong team will take care of your concerns

Customer focus

Our solutions are flexible and customer-orientated

*Required fields
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Tel. 0911 / 8100 550