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B2C customer survey

Obtain professional B2C

customer feedback

Q: What is the Net Promoter Score (NPS®)?

The Net Promoter Score ® consists of only one question: the willingness of your customer to recommend your company or products. The NPS ® is a sensitive unit of measurement for the enthusiasm of your customers, from which even minor trends can often be read before they become apparent in the general customer satisfaction.

Methodical support from our team of experts

Anonymous & data protection-compliant survey of your customers

Use of ready-made templates or creation of individual surveys

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Menschen im Supermarkt suchen Lebensmittel, um anschließend B2C-Kundenfeedback abzugeben.

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Collect B2C customer feedback

A company in the B2C sector often has hundreds or even thousands of customers, be it in services or consumer goods. So it should supposedly be very easy to get professional feedback from these customers. But here, too, it is important to know the right approach and to avoid pitfalls.

Rogator is a full-service provider with many years of experience in surveys in a wide range of industries and can offer you competent and individual advice for your project. A key factor here is the efficient and high-quality recruitment of participants. After all, meaningful results and thus valid optimization potential can only be derived from data representative of the target group.

Ein Mann analysiert am Laptop das B2C-Kundenfeedback.

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Rogator helps you make efficient use of the available resources to attract respondents. This may be through the use of a free access panel, through direct recruitment from the company’s own clientele or even in the form of setting up an own customer panel for research purposes. Rogator will work with you to find the best and most cost-effective way.

Our experts create the ideal questionnaire for your research purpose, which also stimulates your customers’ motivation to participate. The contemporary implementation of the survey as a responsive smartphone version is taken for granted by Rogator.

Your advantages of a B2C customer survey with Rogator

Customised survey

We design the entire process, from invitation to analysis, according to your project goals and needs.

25 years of expertise across all industries

Our team of experts will consult you personally on every issue and take your industry-specific requirements and challenges into account.

Target group-specific approach

We customise the communication precisely to your target group, taking into account their information requirements and the respective channel.

Your B2C customer survey with Rogator

Get free information now

The procedure of a B2C customer survey with Rogator

Every survey project should start by defining the respective survey objectives as precisely as possible. Because almost all subsequent steps are derived from this. A B2C customer survey is determined by a wide variety of aspects. We help you arrange and prioritize them and derive suitable research approaches already at this point.

The next step is to define the target group. Which customer groups do you want to make a statement about with your market research? The sample of your survey should always be an exact representation of the population and thus of your customer structure.

The questionnaire, along with the sample, is the essential factor for successful research. We will of course use your already established and proven questionnaires at this point – if available -, revise them methodically or enhance them with our proven index questions. We would also be pleased to create a completely new questionnaire for you, individually tailored to your needs.

We also support you to the best of our ability in obtaining the necessary sample. We use all available recruitment channels for this purpose. If necessary, this also includes the use of access panels established on the market. We select suitable partners for you, solicit various offers and recommend the service provider with the best cost-benefit ratio.

We would also be pleased to take over the management of the field phase, depending on the recruitment of the participants. We always keep a watchful eye on the latest developments and intervene as soon as it seems necessary. If the response rate is too low, we use reminders to take targeted action. All steps will be discussed with you at any time or approved by you.

We design the analysis phase according to your needs. We advise you on suitable analysis groups and forms and create individual evaluations or dashboards for each of our clients, depending on the research content and target groups. All aspects will be coordinated with you to ensure that you can make optimum use of the documents we create in your company.

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Factsheet Customer survey

Measure the satisfaction of your customers with Rogator. The factsheet shows you all important Information and advantages at a glance.

Download Factsheet

Services at a glance

Kick-off workshop and consulting

Support with sample generation

Development and translation of questionnaires

Questionnaire programming

Participant invitation and multiple reminders

Panel management

Evaluation and reporting

Presentation of results

Rogator advises you individually on all questions regarding the B2C customer survey

What is the Net Promoter Score (NPS®)?

The Net Promoter Score^® consists of only one question: the willingness of your customer to recommend your company or products. The NPS^® is a sensitive unit of measurement for the enthusiasm of your customers, from which even minor trends can often be read before they become apparent in the general customer satisfaction.

What is the Customer Effort Score (CES)?

The Customer Effort Score is a supplementary tool to the NPS^® and measures in a simple way whether the cooperation with a manufacturer or service provider is complicated, time-consuming and cumbersome or simple, fast and uncomplicated. It allows an immediate insight into the operational process of your customer relationships.

How do you reach customers without existing contact data?

Various options are available for this non-personal approach. They are all based on a certain advertising effect and self-activation by the participants in the form of a survey link or a QR code. The usual way of advertising is on advertisements, sales slips, in customer magazines or even on the products themselves.

What is the Customer Retention Index (CRI)?

The Customer Retention Index is a model of customer retention consisting of four individual questions. Based on these questions, customer groups can be differentiated according to their retention levels or classified into four different customer typologies based on customer satisfaction and loyalty.

What are the response rates to a B2C customer survey?

Participation rates in the B2C sector vary considerably and depend very much on the form of address and the image of the product. In the case of normal e-mail invitations, 5% to 40% can be achieved (with some exceptions). When using Access Panels, the figure is 20% to 70%. In contrast to B2B customer surveys, an incentive can have a positive effect on the response among consumers. However, rewards for each individual participation are recommended, raffles usually have only a small effect.

Does the client have to be named?

A customer survey without naming the client is possible. There are forms of implementation in which the client is not mentioned at all and those in which the company or the brand emerges from the context in the course of the survey.

Reasons to trust Rogator

The cooperation with Rogator for our internal customer satisfaction survey was flawless. Our study was set up quickly and easily to our complete satisfaction!

When conducting our online surveys, we always feel that we are in very good hands with Rogator. The implementation of our projects takes place with great commitment and is accompanied by…

We have been conducting studies with Rogator for several years. The support in all matters is competent, reliable and fast Overall, the project management was excellent!

Understanding what counts

Your B2C customer feedback with Rogator

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Obtain professional B2C customer feedback

Collect B2C customer feedback

Your B2C customer survey with Rogator

Factsheet Customer survey

Your B2C customer feedback with Rogator

Obtain professional B2C

customer feedback