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Factsheet Continuous feedback processes

We offer you a full-service package for establishing your customized, continuous feedback process. In our factsheet you can find out more about our services, the Net Promoter Score® and regular feedback.

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    Implement automated feedback processes successfully

    Would you like to continuously collect feedback from your customers at different touch points? Do you want to efficiently connect data streams for this purpose? Do you want to use a largely automated research environment with integrated alert systems?


    Then Rogator is the right partner for you, because we also offer you combined competence in this subject area: Step by step we develop with you the optimal, automated feedback process for your company – from participant selection to the visualization of results via dashboards. You benefit equally from our powerful software and the extensive know-how of our market research experts.

    • When conducting our online surveys, we always feel very well taken care of by Rogator. The implementation of our projects is done with great dedication and is accompanied by valuable advice from the project management. We are happy to recommend Rogator to others.


      – Thomas Schneider, DB Fernverkehr AG

    • What we appreciate most about our service provider Rogator is the good support, pronounced solution orientation as well as the uncomplicated and fast implementation of the project. We are very happy to work with Rogator.


      – Simon Kaufhold, Robin Look GmbH

    • Rogator has convinced us as a service provider. Both the competence and the commitment of the employees exceeded our expectations.


      – Ingo Bittner, Hess Natur-Textilien GmbH

      Your benefits from implementing automated feedback processes with Rogator

      • Cross-industry know-how

        We have extensive experience and references in the successful implementation of continuous and largely automated feedback processes from customer projects in various industries. Our experts are therefore familiar with a wide variety of process flows and can apply their cross-sector know-how specifically for your project.

      • Data protection

        When developing and implementing your automated feedback processes, we place the highest value on compliance with data protection. Therefore, there are no interfaces to other service providers and thus no data transfer to third parties. In addition, we avoid cloud-based processes and work exclusively with our certified server landscape, which offers the highest security standards for your data.

      • Combined competence

        At Rogator you get everything from one source: in addition to the technical competence of our market research experts, we also offer you the opportunity to use our proven software products. In addition, you benefit from the distinctive methodical competence of our experienced consultants in every phase of the project. This guarantees not only clean and comprehensible processes, but also valid feedback data.

      We support your automated feedback process

      Find out more now for free
      Gleichstellung am Arbeitsplatz
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      The project process

      The development of your continuous and automated feedback process starts with a kickoff workshop. Both our IT experts and our market research specialists are involved from the first step of the process. In close cooperation with you, we will jointly define the relevant touchpoints for the important feedback along the customer journey.


      We then design a specific survey process for you, including all necessary contact persons on both sides. Our experts also plan the optimal connectivity of your technical interfaces, such as the secure and flexible connection of your CRM system without direct data access by Rogator. A connection in this form ideally enables a continuous flow of data after each business event (consultation, quotation, purchase, delivery, complaint, etc.)

      The next step is the design of your research design. Our experts will provide you with comprehensive advice regarding the questionnaires used, individual control and timing. If required, we can design an automated invitation management system for you using our software RogMessenger, including blacklists, grace periods and individual survey control according to the respective touchpoint and customer classification.


      In the last step we coordinate the data visualization in the form of dashboards with you. You can, for example, obtain longitudinal analyses at specific time intervals or filter the data according to specific target groups. In addition, the development of a suitable alert system promises a particularly high benefit. This is an early warning system based on e-mail, with the help of which less satisfied customers can be immediately addressed and individually advised.

      Rogator advises you individually on the following questions regarding the automated feedback processes

      Services at a glance

      • 1. Kick-off workshop for process development

      • 2. Project management and hosting

      • 3. Integration of the relevant contacts and functional areas of the company

      • 4. Technical implementation

      • 5. Questionnaire development and programming

      • 6. Soft-launch phase of the participant invitation

      • 7. Full launch and start of automated participant invitation

      • 8. Development and structure of of dashboards

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