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Eine Frau und ein Mann geben sich die Hand, da sie sich über den Panelaufbau Ihres neuen Panels einigen konnten.ⓘⓧ
Panel setup

Set up your company’s

own online panel

Create your own online panel in just three steps and retain complete data sovereignty

Service provider with technical & methodological expertise for a successful panel setup

Flexible support packages for panel administration and study implementation

Free inital consultation
Eine Familie hält Sprechblasen in den Händen.ⓘⓧ
Eine Familie hält Sprechblasen in den Händen.ⓘⓧ

Establish your own customer panels

Are you thinking about setting up your own customer panel? We have the solution when it comes to clarifying the advantages and challenges of your own customer panel with you and implementing the necessary steps.

Our experts will be happy to advise you on the basis of our many years of experience in setting up panels for various industries and companies. Through professional consulting and technical implementation of your panel with our powerful software, we lay the foundations with you for a successful customer or expert panel.

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Your advantages when building a panel with Rogator

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Total project support

We offer you methodological, conceptual and technical support in all phases of the panel set-up.

Support with recruitment

Benefit from our support in recruiting your target group via a variety of channels.

Optimal incentive system

We will be happy to advise you on implementing the right incentive system for you (vouchers, etc.).

Panelaufbau in nur wenigen Schritten. Eine Frau beobachtet die Performance ihres Online-Panels auf ihrem Handy.ⓘⓧ
Panelaufbau in nur wenigen Schritten. Eine Frau beobachtet die Performance ihres Online-Panels auf ihrem Handy.ⓘⓧ

Three steps to your own customer panel

We guide you through the complex process of panel building in three simple steps. On the basis of a reliable and reliable time planning and with the help of our extensive experience you will receive a finished and promising customer panel in a short time.

  1. Clarification phase: We review the strategic objectives of your panel with you and advise you on all forms of design relevant to success, such as weighing up your own brand name for your panel or fulfilling the necessary requirements for setting it up.
  2. Planning phase: In this phase we work with you to determine the optimal panel structure and size to achieve your goals. Likewise, the advice of our experts regarding a promising recruitment strategy and a suitable incentive system are decisive steps, which we support optimally with our know-how. We not only clarify data protection issues with you, but also advise you on how to make the best possible use of your panel.
  3. Implementation phase: In a last step we design the participant area and the panel app according to your ideas. In addition, we will connect you to an incentive system and, after an extensive test phase, we will finally recruit your panelists successfully.
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Target group focus during panel building with Rogator

With Rogator, you can trust the expertise of our experts and easily align your panel to specific audiences. By handling numerous panel set-up projects in various industries, our experts have had many years of experience in setting up target group-specific panels, such as frequent flyers, young people, product testers, insurance customers, pharmacists or B2B customers and many more.
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Rogator offers you two types of panel design

Panel set-up via new recruitment
Depending on whether we recruit the participants for your panel by telephone, e-mail, via your website or via newsletter, we will also find the best recruitment strategy for you to set up your customer panel.

Panel migration
Are you thinking about changing your current service provider? Then you have come to the right place and can benefit from our experience from numerous successful panel migrations from various systems.
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Rogator can advise you individually on the following questions regarding the panel set-up

In contrast to using a third-party online access panel on the market, you can precisely define the target group required for your questions. You receive faster and more direct feedback from your own customers. The regular surveys increase customer loyalty, as your panelists are directly involved in product and service developments.

We advise you in detail regarding effective and efficient communication with your panel members. Through communication, you achieve a certain bond with the participants and thus counteract panel mortality.

Most of the steps in panel construction are implemented individually for our customers. Therefore, the timing for the creation of a panel depends entirely on our clients’ implementation wishes and the goals associated with the panel. Experience shows that a successful panel set-up requires 2 to 3 months of project time including all coordination, technical implementation and participant recruitment.

The larger panel is not always the better panel. Here at Rogator we look after customer panels with a few hundred to many thousands of panelists. The ideal size of your panel depends on your strategic considerations, such as the number of planned surveys per year, the desired sample sizes and the maximum number of invitations per person. We will find the ideal starting point for you.

In the selection and implementation of successful recruitment channels, we offer professional advice and support through our experience and expertise – even with difficult target groups. You can also benefit from our interfaces to customer-specific bonus systems for incentives and integrate them profitably into the recruitment process.

Depending on the research project, different response rates can be expected. At Rogator, we know from experience what response rates are achievable, how to maintain them in the long term and how to increase them sustainably. In a personal preliminary discussion, we will inform you about possible response rates and how you can preserve them in the long term.

Most of the steps in panel construction are implemented individually for our customers. Therefore, the timing for the creation of a panel depends entirely on our clients’ implementation wishes and the goals associated with the panel. Experience shows that a successful panel set-up requires 2 to 3 months of project time including all coordination, technical implementation and participant recruitment.

The time required to manage an active panel should not be underestimated. At Rogator, we always say “Panels are work!”. This is especially the case when many panelists get in touch with individual questions. This communication is very important for the hygiene of the panel as a whole and should therefore be taken seriously. If desired, Rogator can also take over this part of the service.

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Reasons to trust Rogator

Review:

We quickly and very successfully built our own online panel with Rogator. The collaboration has been excellent from day one. Rogator has proven to be an absolutely reliable partner. We especially…

Name: Tanja Seiter Position: Hubert Burda Media
Review:

We are very satisfied with our first own online panel, which we built together with Rogator.

Name: Jasmin Kratz Position: EL PATO Medien GmbH
Review:

For the technical implementation of our diverse survey projects, we have a long-standing partner at our side in Rogator. We particularly appreciate Rogator’s pronounced expertise and the high quality of their…

Name: Beatrice Neuwald Position: CIP Corporate Intelligence Partners
Panel setup with Rogator

We set up your customer panel

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