Factsheet Customer panels
No matter whether you are setting up, migrating, administering or supervising the studies of a panel: Rogator supports your concerns. More information in our factsheet.
Establish your own customer panels
Are you thinking about setting up your own customer panel? We have the solution when it comes to clarifying the advantages and challenges of your own customer panel with you and implementing the necessary steps.
Our experts will be happy to advise you on the basis of our many years of experience in setting up panels for various industries and companies. Through professional consulting and technical implementation of your panel with our powerful software, we lay the foundations with you for a successful customer or expert panel.
Your advantages when building a panel with Rogator
Extensive service portfolio
You can rely on our complete Rogator product portfolio in the areas of software, panel consulting and administration. This gives you a significantly larger service portfolio than with pure software providers.
Flexible administration of the panel
Flexible with Rogator: You can either administer your panel independently with the help of our intuitive software or rely on the support of our experts for administration and study execution.
Using Rogator panel software and the panel app
Our intuitive and powerful software solutions make panel set-up with Rogator comfortable, fast and efficient. With the panel app, you can reach your participants at any time via mobile phone and invite them to participate via push notifications.
Flexible software architecture
Rogator's flexible software architecture offers individual customisation options for your panel structure, e.g. free design of the participant area. In addition, we design tailor-made layouts according to your corporate identity.
Multilingual panel structure
The administration interface as well as the participant area of our software offer you, in addition to the standard languages of German, English and French, other languages such as Russian or Mandarin.
Compatibility with any survey software
Rogator's panel software not only interacts with its own survey software G3plus, but is also compatible with products from other providers in the field of survey software if required.
Three steps to your own customer panel
We guide you through the complex process of panel building in three simple steps. On the basis of a resilient and reliable time planning and, with the help of our extensive experience, you will get a promising customer panel.
- Clarification phase: We review the strategic objectives of your panel with you and advise you on all forms relevant to success, such as for or against your own brand name for your panel or the fulfilment of the necessary requirements.
- Planning phase: In this phase, we work with you to determine the ideal panel structure and size to achieve your goals. The consulting of our experts regarding an incentive system and a promising recruitment strategy is also a decisive step, which we support comprehensively with our expertise. We not only clarify data protection issues with you, but also advise you on how best to use your panel.
- Implementation phase: In a final step, we design the participant area and the panel app according to your ideas. We also connect this to an incentivisation system and, following a detailed test phase, ultimately take care of the successful recruitment of your panel members.
Rogator can advise you individually on the following questions regarding panel set-up
Why set up your own customer panel?
You can precisely define the target group required for your questions as opposed to using an external online access panel on the market. You will receive faster and more direct feedback from your customers. Regular surveys increase customer loyalty, as your panel members are directly involved in product and service developments.
How much time does it take to set up your own customer panel?
Most of the steps in panel construction are implemented individually for our customers. Therefore, the timing for the creation of a panel depends entirely on our clients' implementation wishes and the goals associated with the panel. Experience has shown that a successful panel set-up requires 2 to 3 months' project time.
What is your ideal panel size?
The ideal size of your panel depends on your strategic considerations, such as the number of planned surveys, the desired sample size and the frequency of invitations per person. Here at Rogator we find the ideal starting base for you.
How do you get panel members?
In the selection and implementation of successful recruitment channels, we offer professional advice and support through our experience and expertise - even with difficult target groups. You can also benefit from our interfaces to customer-specific bonus systems for incentives and integrate them profitably into the recruitment process.
What is the response rate?
Depending on the research project, different response rates can be expected. At Rogator, we know from experience what response rates are achievable, how to maintain them in the long term and how to increase them sustainably. In a personal preliminary discussion, we will inform you about possible response rates and how you can maintain them in the long term.
What do you have to consider when communicating with your panel members?
We advise you in detail regarding effective and efficient communication with your panel members. Through communication, you achieve a certain bond with the participants and thus counteract panel mortality.
Target group focus during panel building with Rogator
With Rogator, you can trust the expertise of our experts and easily align your panel to specific audiences. By handling numerous panel set-up projects in various industries, our experts have had many years of experience in setting up target group-specific panels, such as frequent flyers, young people, product testers, insurance customers, pharmacists or B2B customers.
Rogator offers you two types of panel design
Panel set-up via new recruitment
Depending on whether we recruit the participants for your panel by telephone, e-mail, via your website or via newsletter, we will also find the best recruitment strategy for you to set up your customer panel.
Are you planning to change your current service provider? Then you have come to the right place and can benefit from our experience from numerous successful panel migrations from various systems.
Services at a glance
Kick-off workshops and consulting
Development of the contents of the panel site
Page design and mobile optimisation
Programming of basic/initial surveys
Ongoing support with panel operation
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