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    Establish your own customer panels

    Are you thinking about setting up your own customer panel? We have the solution when it comes to clarifying the advantages and challenges of your own customer panel with you and implementing the necessary steps.


    Our experts will be happy to advise you on the basis of our many years of experience in setting up panels for various industries and companies. Through professional consulting and technical implementation of your panel with our powerful software, we lay the foundations with you for a successful customer or expert panel.


    Discover our Rogator demo panel. A login for the participant area is available on request:

    Visit the Rogator demo panel
    • We have quickly and very successfully built our own online panel with Rogator. The cooperation has worked excellently since the first day. Rogator has proven to be an absolutely reliable partner. We particularly appreciate the speed of response and the high level of service orientation of the entire team. This makes cooperation fun!


      – Tanja Seiter, Hubert Burda Media

    • We are very satisfied with our first own online panel, which we built together with Rogator.


      – Jasmin Kratz, EL PATO Medien GmbH

      Your advantages when building a panel with Rogator

      • Extensive service portfolio

        You can rely on our complete Rogator product portfolio in the areas of software, panel consulting and administration. This gives you a significantly larger service portfolio than with pure software providers.

      • Flexible administration of the panel

        Flexible with Rogator: You can either administer your panel independently with the help of our intuitive software or rely on the support of our experts for administration and study execution.

      • Using Rogator panel software and the panel app

        Our intuitive and powerful software solutions make panel set-up with Rogator comfortable, fast and efficient. Using the panel app, you can reach your participants on the move at any time and invite them to participate via push notifications.

      • Flexible software architecture

        Rogator's flexible software architecture offers individual customisation options for your panel structure, e.g. free design of the participant area. In addition, we design tailor-made layouts according to your corporate identity.

      • Multilingual panel structure

        The administration interface as well as the participant area of our software offer you, in addition to the standard languages of German, English and French, other languages such as Russian or Mandarin.

      • Compatibility with any survey software

        Rogator's panel software not only interacts with our own survey software G3plus, but is also compatible with products from other providers in the field of survey software if required.

      We set up your customer panel

      Find out more now for free

      Three steps to your own customer panel


      We guide you through the complex process of panel building in three simple steps. On the basis of a reliable and reliable time planning and with the help of our extensive experience you will receive a finished and promising customer panel in a short time.

      Drei Schritte Panelaufbau Diagramm
      1. Clarification phase: We review the strategic objectives of your panel with you and advise you on all forms of design relevant to success, such as weighing up your own brand name for your panel or fulfilling the necessary requirements for setting it up.
      2. Planning phase: In this phase we work with you to determine the optimal panel structure and size to achieve your goals. Likewise, the advice of our experts regarding a promising recruitment strategy and a suitable incentive system are decisive steps, which we support optimally with our know-how. We not only clarify data protection issues with you, but also advise you on how to make the best possible use of your panel.
      3. Implementation phase: In a last step we design the participant area and the panel app according to your ideas. In addition, we will connect you to an incentive system and, after an extensive test phase, we will finally recruit your panelists successfully.

      Rogator can advise you individually on the following questions regarding the panel set-up

      Target group focus during panel building with Rogator


      With Rogator, you can trust the expertise of our experts and easily align your panel to specific audiences. By handling numerous panel set-up projects in various industries, our experts have had many years of experience in setting up target group-specific panels, such as frequent flyers, young people, product testers, insurance customers, pharmacists or B2B customers and many more.

      Rogator offers you two types of panel design

      Panel set-up via new recruitment

      Depending on whether we recruit the participants for your panel by telephone, e-mail, via your website or via newsletter, we will also find the best recruitment strategy for you to set up your customer panel.


      Panel migration

      Are you thinking about changing your current service provider? Then you have come to the right place and can benefit from our experience from numerous successful panel migrations from various systems.

      Services at a glance

      • 1. Kick-off workshops and consulting

      • 2. Development of the contents of the panel site

      • 3. Page design and mobile optimisation

      • 4. Programming of basic/initial surveys

      • 5. Participant recruitment

      • 6. Software training

      • 7. Ongoing support with panel operation

      Kundenbefragung Newsletter Mails

      Subscribe to our newsletter now and receive exciting information about panel building

      Seize the opportunity and sign up for our free newsletter. It regularly provides you with important information around the topics of panel set-up, panel administration and much more!

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      Do you have any questions about our products and/or services? Just leave us a message with your request and we will get in touch with you as soon as possible.


      Innovative software for your surveys


      A strong team will take care of your concerns

      Customer focus

      Our solutions are flexible and customer-orientated

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      Tel. 0911 / 8100 550