Establish your own customer panels
Are you thinking about setting up your own customer panel? We have the solution when it comes to clarifying the advantages and challenges of your own customer panel with you and implementing the necessary steps.
Our experts will be happy to advise you on the basis of our many years of experience in setting up panels for various industries and companies. Through professional consulting and technical implementation of your panel with our powerful software, we lay the foundations with you for a successful customer or expert panel.
Discover our Rogator demo panel. A login for the participant area is available on request:
We have quickly and very successfully built our own online panel with Rogator. The cooperation has worked excellently since the first day. Rogator has proven to be an absolutely reliable partner. We particularly appreciate the speed of response and the high level of service orientation of the entire team. This makes cooperation fun!
– Tanja Seiter, Hubert Burda Media
With the G3plus and RogPanel products, we have taken market research in-house. With our panels we are as close as possible to our readers, users, customers and employees and can quickly and cost-effectively identify trends, drive product developments and increase customer satisfaction in all areas. Rogator has been providing us with excellent support in the form of software for almost two years, but above all with a great deal of know-how in the field of market research.
– Heiko Fleischmann, rtv media group GmbH
We are very satisfied with our first own online panel, which we built together with Rogator.
– Jasmin Kratz, EL PATO Medien GmbH
Your advantages when building a panel with Rogator
Extensive service portfolio
You can rely on our complete Rogator product portfolio in the areas of software, panel consulting and administration. This gives you a significantly larger service portfolio than with pure software providers.
Flexible administration of the panel
Flexible with Rogator: You can either administer your panel independently with the help of our intuitive software or rely on the support of our experts for administration and study execution.
Using Rogator panel software and the panel app
Our intuitive and powerful software solutions make panel set-up with Rogator comfortable, fast and efficient. Using the panel app, you can reach your participants on the move at any time and invite them to participate via push notifications.
Flexible software architecture
Rogator's flexible software architecture offers individual customisation options for your panel structure, e.g. free design of the participant area. In addition, we design tailor-made layouts according to your corporate identity.
Multilingual panel structure
The administration interface as well as the participant area of our software offer you, in addition to the standard languages of German, English and French, other languages such as Russian or Mandarin.
Compatibility with any survey software
Rogator's panel software not only interacts with our own survey software G3plus, but is also compatible with products from other providers in the field of survey software if required.
Three steps to your own customer panel
We guide you through the complex process of panel building in three simple steps. On the basis of a reliable and reliable time planning and with the help of our extensive experience you will receive a finished and promising customer panel in a short time.
- Clarification phase: We review the strategic objectives of your panel with you and advise you on all forms of design relevant to success, such as weighing up your own brand name for your panel or fulfilling the necessary requirements for setting it up.
- Planning phase: In this phase we work with you to determine the optimal panel structure and size to achieve your goals. Likewise, the advice of our experts regarding a promising recruitment strategy and a suitable incentive system are decisive steps, which we support optimally with our know-how. We not only clarify data protection issues with you, but also advise you on how to make the best possible use of your panel.
- Implementation phase: In a last step we design the participant area and the panel app according to your ideas. In addition, we will connect you to an incentive system and, after an extensive test phase, we will finally recruit your panelists successfully.
Rogator can advise you individually on the following questions regarding the panel set-up
Why set up your own customer panel?
In contrast to the use of a third-party online access panel on the market, you can precisely define the required target group for your questions. You receive faster and more direct feedback from your own customers. Regular surveys increase customer loyalty, as your panelists are directly involved in product and service developments.
How much time does it take to set up your own customer panel?
Most of the steps in panel construction are implemented individually for our customers. Therefore, the timing for the creation of a panel depends entirely on our clients' implementation wishes and the goals associated with the panel. Experience shows that a successful panel set-up requires 2 to 3 months of project time including all coordination, technical implementation and participant recruitment.
What is your ideal panel size?
The larger panel is not always the better panel. Here at Rogator we look after customer panels with a few hundred to many thousands of panelists. The ideal size of your panel depends on your strategic considerations, such as the number of planned surveys per year, the desired sample sizes and the maximum number of invitations per person. We will find the ideal starting point for you.
How do you get panel members?
In the selection and implementation of successful recruitment channels, we offer professional advice and support through our experience and expertise – even with difficult target groups. You can also benefit from our interfaces to customer-specific bonus systems for incentives and integrate them profitably into the recruitment process.
What are the response rates?
Depending on the research project, different response rates can be expected. At Rogator, we know from experience what response rates are achievable, how to maintain them in the long term and how to increase them sustainably. In a personal preliminary discussion, we will inform you about possible response rates and how you can preserve them in the long term.
What do you have to consider when communicating with your panel members?
We advise you in detail regarding effective and efficient communication with your panel members. Through communication, you achieve a certain bond with the participants and thus counteract panel mortality.
Target group focus during panel building with Rogator
With Rogator, you can trust the expertise of our experts and easily align your panel to specific audiences. By handling numerous panel set-up projects in various industries, our experts have had many years of experience in setting up target group-specific panels, such as frequent flyers, young people, product testers, insurance customers, pharmacists or B2B customers and many more.
Rogator offers you two types of panel design
Panel set-up via new recruitment
Depending on whether we recruit the participants for your panel by telephone, e-mail, via your website or via newsletter, we will also find the best recruitment strategy for you to set up your customer panel.
Are you thinking about changing your current service provider? Then you have come to the right place and can benefit from our experience from numerous successful panel migrations from various systems.
Services at a glance
1. Kick-off workshops and consulting
2. Development of the contents of the panel site
3. Page design and mobile optimisation
4. Programming of basic/initial surveys
5. Participant recruitment
6. Software training
7. Ongoing support with panel operation
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