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Employer Branding

Professionally determine
employer attractiveness

Strengthen employer branding

Conducting the survey with Rogator’s own survey software G3Plus

Anonymous & data protection-compliant survey of your employees

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Attracting talents and retaining employees

Do you want to increase your attractiveness as an employer and strengthen your employer brand? This enables you to convince potential applicants of your company (recruiting) and to bind current employees to your company in the long term (loyalty).

We help you highlight the advantages of your company and present them in the best possible way. This allows you to build up a positive employer image with a strong character in the long term. In view of demographic change and shortage of skilled workers, successful employer branding is becoming more and more important and makes a significant contribution to increasing the success of your company.

To make a sound assessment of your employer brand, you need empirical data: Benefit from our extensive experience from the supervision of numerous employer branding surveys, which we incorporate into the design of your individual project.

Your advantages when measuring your employer attractiveness with Rogator

KPIs in sight

Use our KPIs and measurement tools to analyse and understand your employer attractiveness.

Customised survey

We design the entire process, from invitation to evaluation, according to your project goals and needs.

Data protection at the highest level

We guarantee the anonymity and protection of your data through numerous measures, such as the use of servers in Germany.

We support you in your employer branding project

Get free information now

The success factors of your employer branding survey

Kick-off workshop

Employer branding usually starts with an analysis of the actual situation. This is determined as part of data collection using structured criteria. In a joint briefing or kick-off workshop we coordinate all project details with you. We also record the values that your company would like to stand for at the time in question. The best way to discuss and record these aspects is with the help of a project group composed of an interdisciplinary team.

Target-performance analysis

The next step is to gather the views of your workforce in the form of a survey. This allows us to identify which aspects from the perspective of your employees actually contribute to employer attractiveness and how well these factors are fulfilled in your company.

External perspective

Your image as an employer depends not only on the internal perspective, but equally on the external perspective. In order to determine these, we can also ask outside persons about their impression of your organisation. For this purpose, we usually use participants from generally available access panels.

Survey implementation

We design the survey – in terms of content and appearance – exactly according to your requirements. The most important thing here is the correct questions, which is guaranteed by the precisely fitting questionnaire development with the help of our proven Rogator software. During all survey processes you have real-time access to response rates and key survey data.

Reporting

After the field time, a general report is produced, for which we often work with the “Employer Branding Index” (see below). The index represents the attractiveness of your company as an employer in one figure.

Follow-up processes

Finally, the implementation of the success-critical follow-up processes takes place. Our experts will advise you on possible follow-up measures in which the developed employer branding concept is applied with a view to the future. This is because the instrument is intended to serve as a continuous companion to help you keep abreast of the latest developments and achieve long-term success.

Employer Branding demo questionnaire

Click on the button below to start our demo questionnaire. This will guide you through 9 subject areas on employer branding. This demo questionnaire is just one example showing a possible design of an employer branding project. It goes without saying that we design the content and appearance of your survey according to your individual wishes.

Start demo questionnaire

Focus topic: The Employer Branding Index

The Employer Branding Index reflects your attractiveness as an employer in a single figure. The index includes various aspects that relate, among other things, to the overall satisfaction of your employees with their work situation and to the renewed choice of your company as an employer. The index system is comparable with the Customer Retention Index – a customer satisfaction survey in which customer loyalty is the central focus.

The individual Employer Branding Index of various participant groups can be used to classify employees with regard to their employer loyalty. In addition to the overall level, a distinction can of course also be made between individual locations, length of service, age, gender or other characteristics. This allows for a detailed analysis, comparison and presentation of employee retention.

Rogator advises you individually on all questions about employer branding

What does a successful employer branding concept look like?

To answer this question, first ask yourself what aspects define your employer brand in order to develop goal-oriented questions. These could be as follows:

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What makes you stand out from your competitors as an employer?
What are your corporate guidelines?
What makes your corporate culture special?
What makes your employees stay with you – what retains them in your company?
Do you have a so-called Employer Value Proposition (EVP), i.e. individual offers/services that make you particularly attractive as an employer?
What are your weaknesses as an employer?

Answering these questions can help you identify your strengths and weaknesses, develop appropriate countermeasures and implement them. This is how you design your own successful employer branding concept.

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Factsheet Classic employee survey

Employee feedbacks can help your company in its further development. All facts about Employer Branding can be found here.

Download Factsheet

Employer branding survey

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Professionally determine employer attractiveness