Employer branding survey
Increase your attractiveness as an employer
Factsheet Classic employee survey
Employee feedbaDowncks can help your company in its further development. All facts about Employer Branding can be found here.
Attracting talents and retaining employees
Do you want to increase your attractiveness as an employer and strengthen your employer brand? This enables you to convince potential applicants of your company (recruiting) and to bind current employees to your company in the long term (loyalty).
We help you highlight the advantages of your company and present them in the best possible way. This allows you to build up a positive employer image with a strong character in the long term. In view of demographic change and shortage of skilled workers, successful employer branding is becoming more and more important and makes a significant contribution to increasing the success of your company.
To make a sound assessment of your employer brand, you need empirical data: Benefit from our extensive experience from the supervision of numerous employer branding surveys, which we incorporate into the design of your individual project.
Your advantages in Employer Branding with Rogator
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Full-service offer
Rogator offers you a full-service package for the implementation of your employer branding survey. We take over all processes from questionnaire development and programming to the recruitment of participants and evaluation. Our experts provide you with intensive advice at all times on the individual process steps.
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Expertise
Benefit from our knowledge and extensive experience from the supervision of various projects to measure employer branding in various industries. We will be glad to incorporate these into your project and define the optimal process sequence together with you. As an example, many of our customers prefer to conduct an employee feedback on the employer brand as a first step.
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Efficiency gain through online survey
The most efficient way to get feedback on your employer brand in a relatively short time is online employee research. We will also be pleased to provide you with comprehensive advice in this regard. Get to know our proven software solutions and benefit from the technical possibilities for a successful employer branding survey.
The success factors of your employer branding survey
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Kick-off workshop
Employer branding usually starts with an analysis of the actual situation. This is determined as part of data collection using structured criteria. In a joint briefing or kick-off workshop we coordinate all project details with you. We also record the values that your company would like to stand for at the time in question. The best way to discuss and record these aspects is with the help of a project group composed of an interdisciplinary team.
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Target-performance analysis
The next step is to gather the views of your workforce in the form of a survey. This allows us to identify which aspects from the perspective of your employees actually contribute to employer attractiveness and how well these factors are fulfilled in your company.
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External perspective
Your image as an employer depends not only on the internal perspective, but equally on the external perspective. In order to determine these, we can also ask outside persons about their impression of your organisation. For this purpose, we usually use participants from generally available access panels.
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Survey implementation
We design the survey - in terms of content and appearance - exactly according to your requirements. The most important thing here is the correct questions, which is guaranteed by the precisely fitting questionnaire development with the help of our proven Rogator software. During all survey processes you have real-time access to response rates and key survey data.
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Reporting
After the field time, a general report is produced, for which we often work with the "Employer Branding Index" (see below). The index represents the attractiveness of your company as an employer in one figure.
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Follow-up processes
Finally, the implementation of the success-critical follow-up processes takes place. Our experts will advise you on possible follow-up measures in which the developed employer branding concept is applied with a view to the future. This is because the instrument is intended to serve as a continuous companion to help you keep abreast of the latest developments and achieve long-term success.
Employer Branding demo questionnaire
Click on the button below to start our demo questionnaire. This will guide you through 9 subject areas on employer branding. This demo questionnaire is just one example showing a possible design of an employer branding project. It goes without saying that we design the content and appearance of your survey according to your individual wishes.
Focus topic: The Employer Branding Index
The Employer Branding Index reflects your attractiveness as an employer in a single figure. The index includes various aspects that relate, among other things, to the overall satisfaction of your employees with their work situation and to the renewed choice of your company as an employer. The index system is comparable with the Customer Retention Index – a customer satisfaction survey in which customer loyalty is the central focus.
The individual Employer Branding Index of various participant groups can be used to classify employees with regard to their employer loyalty. In addition to the overall level, a distinction can of course also be made between individual locations, length of service, age, gender or other characteristics. This allows for a detailed analysis, comparison and presentation of employee retention.
Rogator advises you individually on all questions about employer branding
What does a successful employer branding concept look like?
To answer this question, first ask yourself what aspects define your employer brand in order to develop goal-oriented questions. These could be as follows:
- What makes you stand out from your competitors as an employer?
- What are your corporate guidelines?
- What makes your corporate culture special?
- What makes your employees stay with you – what retains them in your company?
- Do you have a so-called Employer Value Proposition (EVP), i.e. individual offers/services that make you particularly attractive as an employer?
- What are your weaknesses as an employer?
Answering these questions can help you identify your strengths and weaknesses, develop appropriate countermeasures and implement them. This is how you design your own successful employer branding concept.
Services at a glance
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1. Kick-off workshops and consulting
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2. Individual questionnaire development and translations if necessary
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3. Communication and invitation of participants
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4. Survey implementation (online, paper-pencil, hybrid)
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5. Individual evaluation and reporting
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6. Employer branding index
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7. Presentation of results
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8. Follow-up processes
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