International customer survey
We show you the success factors!
Factsheet Customer survey
Measure the satisfaction of your customers with Rogator. The factsheet shows you all important Information and advantages at a glance.
International customer surveys
It is precisely when your customers are distributed across the globe that you need a reliable partner for your customer survey with extensive experience in managing diverse languages and their cultural adaptations. Equally important is the technical expertise for the implementation of non-Latin alphabets as well as a computer centre that ensures the highest data security standards and worldwide accessibility at all times.
The online method allows your customers to make a free choice regarding the language of the questionnaire. The highest possible percentage of participants should be able to participate in their mother tongue, as providing several languages is a form of courtesy and appreciation towards the participants, above all if they are not from the business environment but are consumers. This usually also leads to a higher participation rate and more valid results.
Three advantages of the international customer survey with Rogator
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Translation management
Rogator has an efficient network of translation agencies both for common world languages such as Mandarin or Russian and for more "exotic" variants such as Hindi, Vietnamese or Walloon etc.
Necessary translations for mailings and questionnaires can thus be provided within a few days. If you as a client have your own translation services, these resources can of course also be used.
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Language templates in the Rogator software
The proven Rogator G3plus survey software currently already about 50 language templates as so-called function texts. These are essentially standardised fill-in instructions for online surveys, such as "Please enter a number". If the language you require is not yet included, we can add it within a few days.
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High-performance hosting
Rogator AG's survey servers are located in one of Europe's most modern data centres in Nuremberg and are connected to all important international Internet nodes via a dedicated high-performance backbone. In addition, local servers are available to us worldwide if required.
Three success factors of your international customer survey
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Selection of relevant languages
Rogator also advises you on the cost aspects of selecting the required language variants. For translations we rely on long-standing service partners. All languages are implemented and intensively tested in the Rogator G3plus software. We would be pleased to coordinate with your international colleagues during the proofreading process.
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Participant Management
For B2C surveys Rogator has access panel partners with international participants. The invitations sent by the panel operators are directly linked to the Rogator platform. In B2B surveys , the client usually provides the contact data, which we process securely in a mailing procedure. Participants are contacted in the desired language and are either taken directly to the respective survey version in the national language or they can select their preferred language on a selection page when the interview starts.
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Differentiated reporting
The benefit of each survey lies in the application of the results. Either our Premium Dashboard with filter function and detailed rights system is available for this purpose. Or you can receive individual reports for each country, region, product group or business area for transfer. The results reports are usually delivered internationally via our download platform and can also be produced in different languages on request.
Rogator advises you individually on all questions regarding international customer surveys
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How many languages are necessary?
This depends on your customer structure: Assign a preferred language to each designated participant. A separate language version should then be provided for each language group that reaches a certain proportion of the total sample (e.g. 5 to 10%). Overall, the highest possible proportion of "mother tongue" is to be achieved with the available resources.
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When is it worth having your own language version?
Usually, it only makes sense to consider an additional language version if it also makes up a significant proportion of the intended sample. A special situation can arise in the B2B sector when an individual customer is of particular importance to the client's business and it is essential to obtain their feedback.
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How can international participation rates be estimated?
This question can hardly be determined reliably. Rogator has experience of many countries and their cultural characteristics. First and foremost, participation depends on the involvement of the invited participants, i.e. essentially on the significance of the client's product or service in the life or work of a respondent. We guarantee that we will do whatever is necessary to achieve high response rates in each country.
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Are there synergies with repeated implementation?
All services provided by Rogator become the property of the Client. In many repeat projects, this leads to significantly lower costs, because especially the survey programming and the translations can of course be reused free of charge. Only new or modified elements need to be translated and programmed into the survey.
Services at a glance
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1. Kick-off workshop and consulting
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2. Support with the recruitment of participants
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3. Support for advance communication
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4. Development and translation of questionnaires
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5. Questionnaire programming
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6. Participant invitation and multiple reminders
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7. International panel management
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8. Evaluation and international reporting
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