Almost all smart TVs have an integrated HbbTV – Hybrid Broadcast Broadband TV technology standard by now. This combines the advantages of television and the Internet. The user can display program information as in classic teletext, but also additional content of any kind in the form of text, image, sound or video, for example editorially prepared information such as recipes or news.
The media libraries of the respective stations can also be accessed; in addition, shopping opportunities matching the programme or commercial are provided. The name “Red Button TV” has also become established, as the additional content can be called up via a red button on the remote control.
Do you want to conduct an HbbTV survey and still need a reliable partner?
Rogator was awarded the German Market Research Prize for its hybrid technology and is a reliable partner for your HbbTV survey.
The smart, multimedia and interactive use of HbbTV is not only reserved for individual TV viewers. Market research can also benefit from the increasing spread of smart TVs with an Internet connection.
Thanks to HbbTV, viewers can participate in online surveys via remote control without media discontinuity – using the four arrow keys and the OK button. In addition to other Internet-enabled terminals, this opens up another channel for customer surveys.
The success of this hybrid technology is based, among other things, on the following facts and figures (valid for Germany):
Surveys on smart televisions provide valuable real-time insights into the behaviour of viewers. The usual operating pattern via the remote control only sets a low threshold for intuitive participation; the surveys can be shown precisely and thematically or in a direct usage context parallel to advertising trailers and programmes.
The technology can therefore be used both in the context of audience voting – for example for political or contest broadcasts – as well as for advertisers who make additional information directly selectable from an advertising spot, and for any company looking for a further channel for direct and low-threshold targeting.
You plan to conduct an HbbTV survey and still need a reliable partner?
Rogator was awarded the German Market Research Prize for hybrid technology and is a reliable partner for your HbbTV survey.
