Three times faster
A survey on a mobile device can be implemented quickly, shown quickly and answered quickly. Because it must be significantly shorter than detailed online questionnaires that can be edited in a desktop version. Such a survey can be completed wherever there is mobile Internet access. And this is often on the way, sort of “on the hop”. Typical places of application for these scarce real-time surveys are the following:
- In restaurants
- In means of transport such as train, underground train, etc.
- At event booths
- In the reception area of a company or a hotel
- Within the scope of product tests
A mobile survey, which the customer can access via a QR code, for instance, ensures that the target group can be reached immediately and that feedback can be obtained directly in the context of the subject of the survey. The temporal and local connection with a consumer or user experience allows direct and unadulterated feedback.
The following aspects can therefore be taken into account when conducting a survey on mobile devices:
- High response rates through direct reference to the subject matter and short questions
- Involvement of customers
- Real-time feedback of the target group
- Continuous improvement of customer satisfaction
