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Heatmap tests

Professional heat map analysis

Perform heatmap tests with Rogator

Test your image templates for attention and recognition

Discover hidden patterns and opportunities

Free inital consultation
Content
Das Bild zeigt einen Mann, der ein Tablet verwendet, um eine Heatmap Analyse zur Optimierung des Marketingmaterials für einen Supermarkt darzustellen. Diese Analyse zielt darauf ab, die Effektivität des Marketings zu steigern.ⓘⓧ

Professional execution of your heatmap tests

Would you like to find out which elements of your image ads attract attention, commitment and interaction from recipients and use these insights to make data-based decisions about how to best design your imagery? Then you have come to the right place.

 

Rogator professionally supports you in carrying out your heatmap tests to optimise your image material, such as catalogue pages, advertisements or websites, by placing and designing the individual contents and elements in a targeted manner. We measure the eye-catching focal points of your image for you and thus uncover the elements that most effectively attract attention and control the viewer’s gaze.

Intro

Your advantages of heatmap tests with Rogator

Icons and features section

Efficiency and cost advantage

The efficient and cost-effective online execution of your heatmap test with Rogator results in significantly less effort compared to conventional eye tracking.

Technical and methodical competence

Our powerful Rogator software guarantees you a technically clean execution of your heatmap test and enables the integration of all image templates.

Time advantage

Conducting your heatmap tests online with Rogator gives you a major time advantage, as we can reach the relevant target group for you quickly and easily.

We carry out your heatmap tests

Find out more now for free
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The project process

You send us your image template(s) for the heatmap test. Our experts process these for the survey by subdividing them into equal sections and advise you comprehensively on the basis of their experience on the best number and size of the subdivided image areas.

The next step is the programming of the survey, including the integration of your image material. Thanks to the flexible architecture of our powerful software, any image can be tested at Rogator. Our specialists also take care of the selection and recruitment of the desired sample, e.g. consumers from your market segment, as well as the fast and cost-effective online execution of your survey.

The project ends with our professional evaluation of the collected data in the form of heat maps (on request: target group differentiation).

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The procedure from the participant’s point of view

Study participants first see your image as a whole and are then prompted to click on the image areas they see first. As soon as the participants click with the cursor on a certain place in the picture, the corresponding area is highlighted in colour. After a maximum number of clicks defined beforehand on the basis of the project goals, e.g. 20 clicks, the system switches to the next image template.

Intro

Services at a glance

Number: 1.

Kick-off Workshops

 

 

Number: 2.

Project management and hosting

 

 

Number: 3.

Image processing

 

 

Number: 4.

Questionnaire development

 

 

Number: 5.

Questionnaire design and mobile optimisation (with corresponding image template)

 

 

Number: 6.

Questionnaire programming

 

 

Number: 7.

Participant invitation

 

 

Number: 8.

Recruitment of participants via online access panels

 

 

Number: 9.

Evaluation and reporting

 

 

Number: 10.

Presentation of results

 

 

Intro

Rogator advises you individually on all questions regarding the heatmap tests

Basically, all images are suitable for the heatmap test with Rogator. However, this only makes sense up to a certain size and a certain level of detail of the picture elements. If you are unsure whether your image is suitable, simply ask our experts.

As a rule, it makes sense to use more or less neutral participants from an online access panel. We book the appropriate sample for you with one of our reliable panel partners.

The evaluation essentially consists of heatmap representations that reveal the image areas that have attracted the most attention from the test subjects. The heat maps can also be output differentiated according to different target groups if you wish.

On average, our experts need about two weeks from the enquiry to the delivery of the results. If necessary, this can also be reduced to a few days.

Heatmap tests

Perform heatmap tests with Rogator

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