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Automated feedback

Non-stop optimisation!

Receive automated customer feedback at different touchpoints

Reduce susceptibility to errors by automating your feedback processes

Retrieve data in real time and keep an eye on all important key figures

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Implement automated feedback processes successfully

We develop your customized and successful continuous feedback process

Kontinuierliche Befragungen werden von einem Mann am Schreibtisch analysiert.

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Would you like to continuously collect feedback from your customers at different touch points? Do you want to efficiently connect data streams for this purpose? Do you want to use a largely automated research environment with integrated alert systems?

Then Rogator is the right partner for you, because we also offer you combined competence in this subject area: Step by step we develop with you the optimal, automated feedback process for your company – from participant selection to the visualization of results via dashboards. You benefit equally from our powerful software and the extensive know-how of our market research experts.

Contact our team of experts now

Your benefits from implementing automated feedback processes with Rogator

Saving time and resources

Implementing automated feedback processes saves you time and valuable resources.

Flexible CRM system connection

We ensure the connection of all necessary internal and external interfaces.

Full service and software provider

With Rogator, you benefit from a mix of technical and methodological expertise.

More about feedback automation with Rogator

NPS®

CES

Zwei Panelverantwortliche erfreuen sich über die Ergebnisse ihrer Panel-Studien.

The project process

The development of your continuous and automated feedback process starts with a kickoff workshop. Both our IT experts and our market research specialists are involved from the first step of the process. In close cooperation with you, we will jointly define the relevant touchpoints for the important feedback along the customer journey.

We then design a specific survey process for you, including all necessary contact persons on both sides. Our experts also plan the optimal connectivity of your technical interfaces, such as the secure and flexible connection of your CRM system without direct data access by Rogator. A connection in this form ideally enables a continuous flow of data after each business event (consultation, quotation, purchase, delivery, complaint, etc.)

Mit einer Umfrage Software effizient Feedback einholen. Ein Mann programmiert eine Umfrage an einem Laptop.

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The next step is the design of your research design. Our experts will provide you with comprehensive advice regarding the questionnaires used, individual control and timing. If required, we can design an automated invitation management system for you using our software RogMessenger, including blacklists, grace periods and individual survey control according to the respective touchpoint and customer classification.

In the last step we coordinate the data visualization in the form of dashboards with you. You can, for example, obtain longitudinal analyses at specific time intervals or filter the data according to specific target groups. In addition, the development of a suitable alert system promises a particularly high benefit. This is an early warning system based on e-mail, with the help of which less satisfied customers can be immediately addressed and individually advised.

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Services at a glance

Joint kick-off workshop to coordinate the needs of project management

Hosting of all data required for the process on our own servers

Integration of the relevant contacts and functional areas of your company

Connection, development and linking of the necessary interfaces between your and our systems

Conception of the research design including questionnaire development and programming

Planning and implementation of invitation management with our RogMessenger software

Development and integration of escalation management for optimal customer care

Development and setup of data visualization via the presentation of dashboards

Rogator advises you individually on the following questions regarding the automated feedback processes

What content can be queried?

Continuous feedback processes are suitable for a variety of topics where regular measurement promises competitive advantages, such as customer satisfaction and customer loyalty, willingness to recommend (Net Promoter Score®), customer feedback on direct cooperation, complaints management, quality assurance and much more.

Is it possible to include secondary data?

It is possible and advisable to link survey data with secondary data relevant for evaluation, such as customer type, industry or products purchased. In this way, the results can be analyzed in greater depth and thus offer you added value. Our experts will be happy to advise you on this.

What are the benefits of an alert system?

Setting up a results-driven early warning system allows you to identify potential customer dissatisfaction promptly and respond to it immediately. This also distinguishes a continuous system from a normal customer survey, which only takes place every one to two years.

Is the protection of your data guaranteed?

Your data is in good hands with us. It goes without saying that we have appropriate contractual data protection safeguards in place for order processing. We will inform you transparently about the extent of our protective measures.

Which systems do I need to connect my customer data to the Rogator systems?

Regardless of whether you work with the large systems from Microsoft, SAP, SalesForce and Snowflake or with small individual providers or in-house solutions. We can extract the minimum requirement of a csv-based data export from any system.

Methodical & technical competence

We take care of your automated feedback process

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