The more precisely products meet customers' needs and wishes, the greater their chances of success in the market. However, for many companies the central question is identifying which specific features their customers need and demand. Another important consideration is potential options for combining features to create a more attractively priced product while still ensuring sufficient profitability. The brand and its reputation will also affect a product's sales potential, as will any market segmentation and associated need for targeted communication. We can help you find the right answers to all "product" questions. From product development to sales opportunities and price strategies, through to identification of the appropriate market segments. Are you planning a new product launch and looking for some advice on carrying out a survey? We look forward to your call.