Successfully implementing continuous feedback processes
Would you like to receive continuous feedback from your customers at different touchpoints? Would you like to efficiently connect data streams for this purpose? Would you like to use a largely automated research landscape with integrated alert systems?
Then Rogator is the right place for you, because we also offer you combined competence in this area: Working with you, we develop the best possible continuous feedback process for your company, from the selection of participants to the visualisation of the results using dashboards. You benefit equally from our powerful software and the extensive know-how of our market research experts.
Your benefits from implementing continuous feedback processes with Rogator
We have extensive experience and references in the successful implementation of continuous feedback processes from customer projects in various industries. Our experts are therefore familiar with even the most diverse process flows and use their cross-sector expertise specifically for your project.
When developing and implementing your continuous feedback processes, we attach the utmost importance to data protection. Therefore there are no interfaces with additional service providers and therefore no data transfer to third parties. We also avoid cloud-based processes and work exclusively with our certified server landscape, which offers the highest security standards for your data.
With Rogator you get everything from one source: In addition to the technical competence of our market research experts, we also offer you the opportunity to use our proven software products. You also benefit in every project phase from the distinctive methodical competence of our experienced consultants.
The project process
The development of your tailor-made continuous feedback process starts with a kick-off workshop. Our IT experts and our market research specialists are involved from the very first step in the process. Working closely with you, we define the relevant touchpoints for feedback along the customer journey.
We then design a specific survey process for you, involving all necessary contacts on both sides. Our experts are also responsible for the optimum connection of your technical interfaces, such as the secure connection of your CRM system without direct data access by Rogator.
The next step is the configuration of your research design. Our experts will provide you with comprehensive advice on the questionnaires used, individual control and timing. If required, we can design a suitable alert system for you, e.g. an early warning system for dissatisfied customers. In the last step, we coordinate the data visualisation with you in the form of dashboards. You can, for example, obtain longitudinal analyses in specific time periods or filter according to specific target groups.
Rogator advises you individually on the following questions regarding continuous feedback processes
Which contents can be queried?
The implementation of continuous feedback processes is suitable for a variety of topics where regular measurement promises competitive advantages, such as customer feedback, customer satisfaction, net promoter score, complaints, quality assurance and much more.
Is it possible to include secondary data?
It is possible and recommendable to link survey data with secondary data relevant for evaluation, such as customer type or industry sector, because the results are analysed in greater depth and thus an added value is created for you. Our experts will be happy to advise you.
What are the benefits of an alert system?
The development of a results-driven early warning system allows you to detect possible dissatisfaction with your customers promptly and to react immediately.
Is the protection of your data guaranteed?
Your data is in safe hands with us. An appropriate contractual guarantee of data protection is a matter of course for us.
Services at a glance
Kick-off workshop for process development
Project management and hosting
Integration of the relevant contacts and functional areas of the company
Questionnaire development and programming
Soft-launch phase of the participant invitation
Full launch and start of continuous participant invitation
Development of dashboards
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