Products that exactly meet the needs of customers have the best sales potential! But just what are the product features with the highest benefit for customers? And what product with which properties offers the ideal price/profitability ratio? What influence does the brand have on sales?

All these are issues that are crucial for the development of a new product or a new service.

Conjoint analyses allow ideal adjustment of products, product designs and even services to the respective market and customer demands by determining actual customer requirements.

Within the scope of product design, conjoint analysis provides the following information or answers to the following questions:
        

• Which product features have the greatest partial benefit for potential buyers, which the lowest?
  
  
• Which product configuration has the highest overall user value and thus presumably the best sales potential?
  
  
• Which combination of features offers the ideal profitability structure regarding manufacturing costs and sales expectations?
  
  
• How will the new product design establish itself on the market in view of sales and market share as compared to competition products (market simulation)?
• What prices are customers willing to pay for which configuration?
  
  
• How sensitive do customers react to price changes (price sensitivity/price elasticity)?