Conjoint Analysis

Introduced as a market research instrument in the 1970ies already, conjoint analysis - or conjoint measurement - serves to develop ideal products that are adjusted to the needs of the customers.
This has made conjoint analysis a popular market research method in recent years.
It shows which combinations of properties a product or service has to have to achieve the greatest customer value and thus trigger the highest motivation to buy. In saturated as well as new markets, product design can thus be optimized and adjusted precisely to the needs of consumers - be it in private households or in enterprises.
Conjoint analysis has the advantage of being very close to reality since the customers have to evaluate the products and services as a whole. Such an evaluation complies with a real purchase decision that weighs alternative offers.

Applications of conjoint analysis:

• Adjusting product design to customer requirements
• Search for price and market alternatives
• Assessment of potential market prices
• Simulation of market importance
• Market segmentation

Rogator AG will implement the ideal conjoint solution for you and thus give you just the information you need to best position your product in the market.