Do you know how customers view your advertising measure?
Do you get the message across that you want to convey?

Estimates say that roughly 30% to 50% of the advertising budget used has absolutely now effect. The ideal design for your marketing campaigns should preferably minimize this quota.

Benefit from our know-how to check and increase the effectiveness of your campaigns.

Our analyses can be used prior to the campaign (pre-test) for effectiveness/advertising performance predictions as well as after the campaign has started (post-test) in order to measure the success.
The most feasible testing method for your needs ? be it attention-tracking, recall-tests or attitude and image questions ? will be closely coordinated with you in each case.

Our highly developed G3 survey software and its audiovisual features can test print campaigns as well as TV, cinema and radio spots.